Digital Marketing denotes to promotions on interactive platforms or digital media such as the internet or mobile. The term digital marketing is framed around interactive media agencies working to promote businesses through digital channels targeting specific audiences across the globe. Digital marketing and internet marketing usually work hand in glove since they have similar service subsets; however digital marketing projects its presence into the mobile world as well. A digital marketing agency may use the following tools for promoting any business:
- Banner advertising on internet
- Blogging
- Paid promotions through pay per click campaigns
- Email marketing campaigns
- Product centric promotion through micro sites
- Podcasts/ Video Marketing
- Widget
- Social Media Promotions
- SMS/ MMS Marketing etc.
Digital Marketing agencies generalize the use of the new media/ digital media for two main objectives; Pull & Push Marketing.
In the world of digital marketing, pull initiatives refer to utilizing content, videos et cetera to be stored and displayed to the world where users themselves reach out and siphon the information they are looking for and respond back. As an example, a blog or a video posted on a community website and marketed through community building measures. Herein, there is a transmission of information (generally for marketing or brand building purposes) to the users who are looking for relevant information over the internet. The presence of pull marketing can be expanded using viral marketing or other means of promotions.
Push Marketing on the other hand refers to activities like sending out electronic direct mailers, newsletters, SMS, RSS feeds promotions et cetera. Herein, the digital media agency reaches out to the audiences to promote their business or brand. A digital marketing agency can in fact use push activities to a very controlled and targeted level. As an example, if an organization wants to orient a product only towards the working classes, then a genre-specific marketing campaign targeting the user mail box, mobile phones or websites viewed by the TG can be conceived.
As a digital marketing agency we are equipped for both push and pull marketing aspects of any organization’s digital initiative. We undertake campaigns that are uniquely strategized, implemented and executed to specifically targeted segments. Our area of services extend from internet marketing activities like paid promotions, social media optimization and rich media services to SMS marketing, email marketing etc. We emphasize on understanding your business in depth and then suggesting some of the best solutions for digital marketing to