Social marketing according to Wikipedia is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Thus Social marketing is like asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. The rise of blogs, as well as social networking sites and communities such as MySpace, Digg, YouTube, FaceBook and Twitter represent an online revolution in which consumers are now empowered to do more than just listen to corporate and brand messaging. They now often respond with a voice so loud that can resound and reverberate causing Tsunami waves in the Internet universe.
Social media represents an unparalleled opportunity for companies to feel the pulse of their customers and learn about their needs, wants, and desires. Social networking sites also represent groups of users with a predisposition to engage with their favorite brands.
Hostwhale’s team of social media experts as well our mining tool, HostwhaleBuzz, enables our clients to proactively reach out to the millions of social media users today to get a feel of their perception, as well as actively engage them with their brands. From getting brand feedback and business intelligence to gunning the appropriate sites for your social media outreach, our social media team will help create programs with clear-cut goals and tangible results that gels well with your audiences,
Like it or not, social media is here to stay. Through mushrooming blogs, message boards, social networking sites, and online communities, consumers can now react and respond to your brand in an instant. And quite unbelievably, but nevertheless true, they can break or make your business overnight. Ignore this phenomenon could risk letting your customers, and perhaps your job, slip out of your hands.
Sound a bit melodramatic? Consider this: there are now a hundred million blogs fuelling some very influential opinions on every conceivable topic—including your company, products and competitors. Can you afford to be oblivious of what they are saying? Social media mining is the keyword.
As a marketer today, you better keep your ears to the ground to hear what consumers are saying about your brand, your offerings, and your competitors if you want growth for your business and protection for your brand in a highly competitive globalized marketplace.
Enter HostwhaleBuzz. Our web-based social media mining tool effectively taps into the views and opinions of millions of online blogs, as well innumerable message boards and online communities, so you gain real-time insight into the consumer perceptions and opinions of your company, your offerings, and your competitors that will help steer your future marketing strategies, messaging and overall business planning. Data mining blogs gives you a competitive edge.
HostwhaleBuzz helps you:
- Discover customer feedback about your company, brand and offerings
- Find out authentic public opinion on the strengths and weaknesses of other players in your field.
- Measure the effectiveness of a major marketing campaign
- Get the pulse on a recent product launch
- Project demand for an upcoming product or service
- Perceive consumer trends in your industry
- Zero in on your most powerful critics and ambassadors
Respond on a real time basis to improve your messaging and protect your company, its brand
Social marketing according to Wikipedia is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Thus Social marketing is like asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. The rise of blogs, as well as social networking sites and communities such as MySpace, Digg, YouTube, FaceBook and Twitter represent an online revolution in which consumers are now empowered to do more than just listen to corporate and brand messaging. They now often respond with a voice so loud that can resound and reverberate causing Tsunami waves in the Internet universe.
Social media represents an unparalleled opportunity for companies to feel the pulse of their customers and learn about their needs, wants, and desires. Social networking sites also represent groups of users with a predisposition to engage with their favorite brands.
Hostwhale’s team of social media experts as well our mining tool, HostwhaleBuzz, enables our clients to proactively reach out to the millions of social media users today to get a feel of their perception, as well as actively engage them with their brands. From getting brand feedback and business intelligence to gunning the appropriate sites for your social media outreach, our social media team will help create programs with clear-cut goals and tangible results that gels well with your audiences,
Like it or not, social media is here to stay. Through mushrooming blogs, message boards, social networking sites, and online communities, consumers can now react and respond to your brand in an instant. And quite unbelievably, but nevertheless true, they can break or make your business overnight. Ignore this phenomenon could risk letting your customers, and perhaps your job, slip out of your hands.
Sound a bit melodramatic? Consider this: there are now a hundred million blogs fuelling some very influential opinions on every conceivable topic—including your company, products and competitors. Can you afford to be oblivious of what they are saying? Social media mining is the keyword.
As a marketer today, you better keep your ears to the ground to hear what consumers are saying about your brand, your offerings, and your competitors if you want growth for your business and protection for your brand in a highly competitive globalized marketplace.
Enter HostwhaleBuzz. Our web-based social media mining tool effectively taps into the views and opinions of millions of online blogs, as well innumerable message boards and online communities, so you gain real-time insight into the consumer perceptions and opinions of your company, your offerings, and your competitors that will help steer your future marketing strategies, messaging and overall business planning. Data mining blogs gives you a competitive edge.
HostwhaleBuzz helps you:
Discover customer feedback about your company, brand and offerings
Find out authentic public opinion on the strengths and weaknesses of other players in your field.
Measure the effectiveness of a major marketing campaign
Get the pulse on a recent product launch
Project demand for an upcoming product or service
Perceive consumer trends in your industry
Zero in on your most powerful critics and ambassadors
Respond on a real time basis to improve your messaging and protect your company, its brand